Re:Progressive Signup: A Better User Signup Process
by do on Wednesday January 05, 2011 @10:44AM
(#2071286)
Anything that reduces friction for a user to get started with your product has the potential to be a good thing.
But if your goal is to make money, and not just generate usage, I can see some possible problems with this approach. Not having a way to circle back with a user is bad.
Also, if someone truly needs a solution to the problem you are solving a signup form will usually not stand in their way.
It would be interesting to A/B test the entire user lifecycle to see if this approach has impact on the metrics that actually matter.
But if your goal is to make money, and not just generate usage, I can see some possible problems with this approach. Not having a way to circle back with a user is bad.
Also, if someone truly needs a solution to the problem you are solving a signup form will usually not stand in their way.
It would be interesting to A/B test the entire user lifecycle to see if this approach has impact on the metrics that actually matter.