Re:Ask HN: Why is Google not offering real time analytics?
by sabj on Wednesday January 05, 2011 @01:22AM
(#2070152)
First, ask what the purpose of GA is: ultimately, it's bottom-line justification is that it helps prove to advertisers just how effective their ad spend is on Google. Use AdWords / AdSense, see how much money you are making per conversion etc., spend more money in a virtuous cycle.
From this perspective, real-time results might not help so much - how long would someone want to run a campaign to see if it was effective, after all?
This being said, I think that even within that context there is a business case. Given the distribution of ad dollars on Google, if P&G or Ford or some other big client was doing huge ad spends, it could be meaningful to tweak things in real-time throughout the day to try to find the best results of A/B/C/.../X tests without wanting any real lag. Now it could be that GA responds faster for certain accounts and this isn't a problem; I wouldn't know first hand one way or another.
I think that conceptualizing the problem from a business perspective helps explain why, for most cases, it isn't important that Google offer a real-time product. But, as we see with Google Instant, there is always room to improve even when things don't appear to be 'compelling' of their own accord!
From this perspective, real-time results might not help so much - how long would someone want to run a campaign to see if it was effective, after all?
This being said, I think that even within that context there is a business case. Given the distribution of ad dollars on Google, if P&G or Ford or some other big client was doing huge ad spends, it could be meaningful to tweak things in real-time throughout the day to try to find the best results of A/B/C/.../X tests without wanting any real lag. Now it could be that GA responds faster for certain accounts and this isn't a problem; I wouldn't know first hand one way or another.
I think that conceptualizing the problem from a business perspective helps explain why, for most cases, it isn't important that Google offer a real-time product. But, as we see with Google Instant, there is always room to improve even when things don't appear to be 'compelling' of their own accord!