Re:Watch Out Google, YouTubers Are Unionizing
by eclipxe on Wednesday August 14, 2019 @06:58PM
(#20700891)
But...why?
Re:Watch Out Google, YouTubers Are Unionizing
by derefr on Thursday August 15, 2019 @10:03AM
(#20705273)
Because then YouTube has no incentive (or ability, really) to prevent what it thinks of as “advertiser-unfriendly” content-creators from being monetized. As long as there are advertisers making deals with a content creator, that content creator is, by definition, advertiser friendly.
With current YouTube, any fees paid in by advertisers are theirs to do with as they like, and payment-of-content-creators is just a nice thing that YouTube happens to do, but can not-do on a whim with no ill effects. "Revenue from advertisers" and "expenses paying out content-creators" are two entirely independent lines on their balance sheet.
In this alternate model, the money they would receive from advertisers would now be a liability on their balance-sheet, something owed (except for the fraction taken as fee) to the content creator, just as if it was money in a savings account they were holding for the content-creator.