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Re:Watch Out Google, YouTubers Are Unionizing by derefr on Wednesday August 14, 2019 @05:36PM (#20700211)
In such an alternative approach, YouTube would still be taking a cut of the fees as the payment-processor interceding between advertisers and content-creators. Their business model would be equivalent to that of Patreon's, in the sense that when the content-creator gets paid, they get paid.

With current YouTube, any fees paid in by advertisers are theirs to do with as they like, and payment-of-content-creators is just a nice thing that YouTube happens to do, but can not-do on a whim with no ill effects. "Revenue from advertisers" and "expenses paying out content-creators" are two entirely independent lines on their balance sheet.

In this alternate model, the money they would receive from advertisers would now be a liability on their balance-sheet, something owed (except for the fraction taken as fee) to the content creator, just as if it was money in a savings account they were holding for the content-creator.

Re:Watch Out Google, YouTubers Are Unionizing by eclipxe on Wednesday August 14, 2019 @06:58PM (#20700891)
But...why?
Re:Watch Out Google, YouTubers Are Unionizing by derefr on Thursday August 15, 2019 @10:03AM (#20705273)
Because then YouTube has no incentive (or ability, really) to prevent what it thinks of as “advertiser-unfriendly” content-creators from being monetized. As long as there are advertisers making deals with a content creator, that content creator is, by definition, advertiser friendly.