Fewer Than Half of Google Searches Now Result in a Click

Re:Fewer Than Half of Google Searches Now Result in a Click by rchaud on Tuesday August 13, 2019 @03:05PM (#20689157)

And yet if you type in a mortgage-related query, the first few entries Google will show you are ads. Not the calculator you're looking for.

Even then, mortgages aren't something Google can realistically calculate because lenders don't structure loans that simply. There is a fixed rate period, and a variable period after that.

First-time searchers may get suckered in by a personal finance site that relies on ads just as Google itself does, but after that, they'll be using the calculators that are on lenders' own sites when it's time to comparison shop.

[ Parent | on HN ]

Re:Fewer Than Half of Google Searches Now Result in a Click by wool_gather on Tuesday August 13, 2019 @03:15PM (#20689245)

The ads in search results are a utterly, completely different character to the on-site garbage parent is talking about. They are simple text entries that are clearly marked.

[ Parent | on HN ]

Re:Fewer Than Half of Google Searches Now Result in a Click by nradov on Tuesday August 13, 2019 @03:19PM (#20689272)

The majority of US home mortgages are 30 year fixed rate with no variable period.

[ Parent | on HN ]

Re:Fewer Than Half of Google Searches Now Result in a Click by gambiting on Tuesday August 13, 2019 @03:55PM (#20689589)

The majority of UK home mortgages are 25 year with fixed rate for 2-4 years followed by variable rate(which if course no one ever goes on, you simply remortgage as you're about to go on the variable rate instead).

[ Parent | on HN ]

Re:Fewer Than Half of Google Searches Now Result in a Click by rchaud on Tuesday August 13, 2019 @04:28PM (#20689883)

Canada is the same. Nearly impossible to find a mortgage where the fixed term is longer than 5 years.

[ Parent | on HN ]