Maybe we were biologically evolved totally and completely differently from our creators outside of how we generally exhibit consciousness.
In a sense, we could eventually even be exported into that primary universe as immortal alien life in biological or mechanical form to physically populate and interact with other species.
Perhaps one of those variables tweaked between this universe and the parent one is just how empty our universe is. Running the same sort of simulation and bringing other species to life among whom we peacefully coexist could be the "win condition" for this simulation, demonstrating we are finally safe for re-introduction with a parent simulation.
In general, better understanding our simulation would be a smart idea to try and understand what if any win conditions exist.
It is very likely that what we consider important and what this simulation is supposed to be studying are going to be totally disjoint.