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A comment on Snap’s Secret Weapon Speaks. Parent comment
Absolutely, and overlay AR sounds like their next step:
> Snap recently released zanily animated beacons called Landmarkers — the Eiffel Tower can pop like a champagne bottle for tourists.
Interesting that they've already tested this with an ad campaign [1] but don't want partners to dilute theirs IRL [2].
[1] https://variety.com/2019/digital/news/game-of-thrones-snapch...
[2] https://lensstudio.snapchat.com/templates/landmarker/
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Absolutely, and overlay AR sounds like their next step:
> Snap recently released zanily animated beacons called Landmarkers — the Eiffel Tower can pop like a champagne bottle for tourists.
Interesting that they've already tested this with an ad campaign [1] but don't want partners to dilute theirs IRL [2].
[1] https://variety.com/2019/digital/news/game-of-thrones-snapch...
[2] https://lensstudio.snapchat.com/templates/landmarker/