> It is fascinating how we are moving from traditional ads, as everyone has grown an automatic negative response, into these more subtle experiences.
Absolutely, and overlay AR sounds like their next step:
> Snap recently released zanily animated beacons called Landmarkers — the Eiffel Tower can pop like a champagne bottle for tourists.
Interesting that they've already tested this with an ad campaign [1] but don't want partners to dilute theirs IRL [2].
[1] https://variety.com/2019/digital/news/game-of-thrones-snapch...
The whole GIF movement is relevant too, as it allows advertisement to penetrate something they weren't able before: Private Messaging.