Maybe so. But I still think if Apple had released an AppleTV with Alexa-quality voice control before the Echo came out, it would've been huge.

I'm wandering off-topic, but I keep imagining an alternative universe where Apple bought Nintendo and released an amazing Nintendo-AppleTV with fantastic voice control, leading to a game ecosystem today where you can seamlessly go from console-to-phone-to-watch playing the same game, with friends.