Being pro-choice about advertising is like being pro-choice about influenza. Advertising is an infectious disease, it does not respect the choices of those who'd prefer to pay up front, and people underestimate its danger to young, old and weakened individuals.
If one looks at the history of the HBO cable channel vs. broadcast channels (i.e. ABC, NBC, and CBS), and also Netflix, I think one can see there are similar dynamics at play.
The chaos of freedom is a beautiful thing, but using the government to enforce your version of utopia is scary.