Intersting. Eventually he left to farm a ranch west of silicon valley. His prose is poetry:

In his 1991 Business Hall of Fame acceptance speech Hock explained:

“ Through the years, I have greatly feared and sought to keep at bay the four beasts that inevitably devour their keeper – Ego, Envy, Avarice, and Ambition. In 1984, I severed all connections with business for a life of isolation and anonymity, convinced I was making a great bargain by trading money for time, position for liberty, and ego for contentment – that the beasts were securely caged.