Re:Comic Code – Monospaced interpretation of the most over-h...
by lloeki on Friday July 26, 2019 @12:18PM
(#20535919)
A good example of that is resumes. A friend thought his resume was good but could not understand why he got turned down every time he applied for a job.
I picked an appropriate font, aligned things a bit in the layout and made good use of a couple of white space. 5min job, minor tweaks, zero copy changes.
Suddenly he got loads of positive replies to his applications.
The target crowd was not one aware of typography nor design knowledge. The volume of applications was also entering the realm of statistically significant.
E.g. it is more likely to get an funeral invitation in Comic Sans than to hear the musical equivalent of Comic Sans on a funeral (assuming both was selected by a relative).
People are extremely careless in their use of fonts and don’t think about the additional context their font choice carries to anybody reading. A bit like people who write with capslock on and don’t even think about how this changes how their message is perceived on the other end.
And Comic Sans is the cristalization of that phenomena, precisely because it is so recognizeable: nobody cares if you write all lowercase after all.