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Re:Amazon.com Announces Second Quarter Sales Up 20% by dahfizz on Friday July 26, 2019 @12:05AM (#20532272)
Amazon and e.g Google are not peers. The vast majority of Amazons business is retail, not tech.
Re:Amazon.com Announces Second Quarter Sales Up 20% by jjeaff on Friday July 26, 2019 @12:46AM (#20532414)
That's up for debate. Of the revenues that are reported under Amazon retail, a significant portion (some estimates say way more than half) are fees collected from 3rd party sellers using both the online platform and physical warehousing services.

I would argue that portion of their retail revenue is much closer to tech than retail, considering the margins are comparable to tech companies.