Re:McKinsey Advised Johnson and Johnson on Increasing Opioid...
by swsieber on Thursday July 25, 2019 @07:06PM
(#20530745)
I don't think they would. Do they currently have instagram drug influencer in Europe, where direct-to-consumer drug advertising is illegal?
https://en.wikipedia.org/wiki/Direct-to-consumer_advertising
Re:McKinsey Advised Johnson and Johnson on Increasing Opioid...
by sokoloff on Thursday July 25, 2019 @07:13PM
(#20530785)
I would think that pharma companies currently instead just advertise in American media and trust that the word will get over to consumers in Europe...
Do you prefer Instagram "influencers" to have more control over what drugs people take than the current regulated advertising? I don't.