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A comment on McKinsey Advised Johnson and Johnson on Increasing Opioid Sales. Parent comment

Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by dooglius on Thursday July 25, 2019 @04:14PM (#20529123)
Why do you think advertising promotes innovation? I would see it as the other way around, why innovate when you can just invest more into advertising an inferior product?
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Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by davidivadavid on Thursday July 25, 2019 @06:43PM (#20530550)
Because consumers aren't stupid and that doesn't work, probably? Because your competitor will gladly advertise their more innovative and better product, and yours will look inferior?
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Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by UnFleshedOne on Thursday July 25, 2019 @07:57PM (#20531069)
If you drug looks inferior to competitor's ad, you will get better return by hiring a better ad agency, not a researching a better drug (that's a crap shot at best times).
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Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by dooglius on Thursday July 25, 2019 @06:51PM (#20530614)
Can you discern the quality of two different drugs based on their respective ads? I certainly can't, if you have a way, I'd be interested to hear it.
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