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Re:Man Who Built the Retweet: “We Handed a Loaded Weapon to ... by ascagnel_ on Thursday July 25, 2019 @12:43PM (#20526900)
User interaction drops dramatically with each extra click required -- I don't think it's hard to extrapolate that an action that involves at least two additional clicks (select text than focus the input), plus keying in text, pasting text, and reformatting pasted text to fit fewer available characters would greatly drop the rate of retweets.
Re:Man Who Built the Retweet: “We Handed a Loaded Weapon to ... by UnFleshedOne on Thursday July 25, 2019 @01:03PM (#20527191)
I think similar mechanism explains why some diseases blow up into epidemic and some fizzle out. Epidemiologists have all the hard math on just how much friction is needed.