I actually browse Facebook just for the ads. I used to get awful ads on Facebook and then I noticed that my wife had all these fun or interesting ads. Lots of meme-sized content, not just funny stuff but fun baking or crafting videos 30 seconds long. They all said something like “suggested based on posts you’ve interacted with.”

So, I waited and waited and eventually Facebook showed me an interesting ad instead of the non-stop barrage of Blue Apron clones. I interacted with the ad and overnight Facebook ads transformed into a better Reddit.