It's not your phone company that's making money from your location data so much as the third party apps (Yelp, Weather Channel etc.) that you have installed on your phone for free. In order to use those apps, you often have to consent to them sharing your location data to ad-tech companies to help them serve ads to you if you're in specific areas.

You sure about that? - "EFF Sues AT&T, Data Aggregators For Giving Bounty Hunters and Other Third Parties Access to Customers’ Real-Time Locations" - https://www.eff.org/press/releases/eff-sues-att-data-aggrega...

How are these different? Even if you already pay for a service they will maximize their return by doing everything that is legally allowed. This needs CCPA-style disclosure and opt out I think.

The difference is expectation. I expect my phone calls to be private. That goes for the associated data.

I don't have the same expectation of FB. I don't know anyone who does.

> I don't know anyone who does.

This is a problem with running in mostly technical circles. I don't think your expectations are well aligned with "average citizen".

I know people, who were very surprised to hear, that FB can read all their personal messages as well.