I have incentives high up in my opinion. There's a huge segment of population that loves to undermine progress or those taking bold decisions. There's an incentive to feed pessimism and of course NYT as a business will tap into that. There aren't many people who will be excited when somebody else makes progress and NYT is just cashing in on it. I don't judge them, its just what it is. I would rather be mindful of their bads and take their goods than impose unreasonably high standards on NYT.