And to the app's creators: Don't change the name to InDesign.
I don't know what country you're in, but they're in the US, and their lawyers are legally obligated to defend their trademarks against all violations, or they risk losing the trademark. So they will. Trademark use is by category, so you might be able to start a business called Quark Cupcakes, but you're both doing software, so it is a clear violation.
It is really hard to find a good name, and obviously it is your choice to stick with Quark. However, I do expect you'll get a cease and desist letter unless you change the name.
Their strategy works. Yours is unproven.
Just an observation :P
Not necessarily. If the software is more discussed on the net than the man it's named for, then perhaps that would be best?
> Do you want to live in world where you kids google "Socrates" "Beethoven" and some software project shows up on top?
You can bet your ass that if we had internet the way we do today in the early 90's that if you searched for Beethoven the first result would have been the dog movie.
Interestingly, I had an edutainment console called Socrates when I was young and it's very hard to find information on.