Or maybe we should try to help people understand that it's futile to see in terms of human concepts (like profit) the entity which literally created our species. Perhaps financialization of literally everything we should hold dear is the problem? The value of human life itself has at times been boiled down to a dollar amount, but that doesn't mean you can go around killing as many people as you want as long as your bank account is big enough (oh, unless you're a corporation of course).
Why is it futile to understand our planet in terms of human concepts? What alternative means of understanding do you have in mind? Direct perception or revelation? Feelings?
I do agree with you that incentives have to change. Humanity absolutely depends on industry to survive and leaving precious resources like the rain forests in the hands of politicians and bureaucrats will ensure their destruction through corruption.
I find it much easier to believe that this satire, because were it up to the “Market”, the rainforest would be gone, and every river polluted. Short-term profits are incompatible with environmental protection. Just because a few men get rich doesn’t mean the result is what’s overall best for society. The “market” (quotes necessary because it’s so much more complicated than that) has decided that continuing to burn fossil fuels is what’s best, and look how that’s working out.
The incentives have to change. Making money hand over fist typically only benefits a select few, to the detriment of the many. How many more examples do we need?