To my great rage, some Twitter design poobah was energetically explaining how they could "prove" that was better. Actual people saying no, it was actually worse for them were of course ignored.

As much as I love Twitter, the extent to which users are the product, not the customer is obvious. At best, you're a dairy cow, producing valuable content. Maybe you're a beef cow, carved up and sold to the real customers, the advertisers. And maybe you just end up eaten the rats that are always in the shadows and frequently come out in hungry swarms.