People also tend to forget that it was incredibly refined already in v1. I remember hooking it up to my car and being super impressed that I could pick whether I wanted sound to go to the car, my phone, or my headphones. Each makes sense in a different context, but other products at the time assumed that as long as there was a BT connection available it should use that. They also clearly did some great usability work on touch targets. I could tap on links in web pages and it would do the right thing. Other phones, even if they had a decent browser (they didn’t), forced me to hunt for the magic touch target.

Blackberries were good at email, but otherwise they lost to Apple badly.