So essentially forbid everything that makes them the most amount of revenue from advertising? I don't see that likely to happen.

The problem with Facebook is not exclusive to Facebook Inc. It's a common symptom of advertising-based and similarly nefarious business models used by the richest modern corporations. Investors want their ROIs and optimizing for advertising delivers that easily when the business handles extraordinary amounts of personal information.

There are many ways of breaking out of this corrupt model. Creating new business models not dependent on advertising is a no-brainer, but so is creating tools that enable people to keep control over the data they share online. There's a lot of emphasis on distribution and cryptocurrencies recently, which is great, but we have a long ways to go to make the importance of these systems understandable by the general public, while also making them approachable and easy to use.