So essentially forbid everything that makes them the most amount of revenue from advertising? I don't see that likely to happen.
The problem with Facebook is not exclusive to Facebook Inc. It's a common symptom of advertising-based and similarly nefarious business models used by the richest modern corporations. Investors want their ROIs and optimizing for advertising delivers that easily when the business handles extraordinary amounts of personal information.
There are many ways of breaking out of this corrupt model. Creating new business models not dependent on advertising is a no-brainer, but so is creating tools that enable people to keep control over the data they share online. There's a lot of emphasis on distribution and cryptocurrencies recently, which is great, but we have a long ways to go to make the importance of these systems understandable by the general public, while also making them approachable and easy to use.
Make this about the people. Nobody likes being stalked, tricked nor lied to. Regulation against these behaviours would be welcomed by most people.
There motto could have been to SERVE THE USER. Instead it became FOCUS on the user. They focus their product towards three dark patterns: extracting data from the user, manipulating the user, and addicting the user. For now it is towards the benefit of advertisers which is Relatively harmless in the future scheme of things.
A more benign use could have been connecting users across the world to each other and to other companies for healthy conversations. To be what FRIENDS were meant to always be.
Where did I go wrong? I lost a friend.
This is what I was talking about. I consider surveillance and tracking of any kind a dark pattern, though.
Forbid stalking, dark patterns, lies (aka fraud) and their overall lack of morals & ethics. Facebook will be welcome to adapt and behave like a well-meaning member of society.