It fuels itself.
This comes up all the time in sports. Let's take pool for example. There are various guesstimates floating around, and I do not have access to detailed tournament statistics, but I have heard that in games where sinking a ball on the break is an advantage, for decent players there's maybe a 75% chance that a ball will go down.
So once in every four breaks, you won't sink a ball. How often do you fail twice in a row? Once in every sixteen breaks. Failing three times in a row? Once in every 64 breaks. Four times in a row? Once in every 256 breaks.
What about five straight breaks without sinking a ball? Once in every 1,024 breaks. That's a lot of breaks. But wait up a moment.
Let's ask, "If you miss a break, what're the odds of it becoming a streak of five misses in a row?" The answer is, "One in every 256 streaks of misses will be a streak of five or more misses." 1/256 is not particularly rare, if you play often enough to sink a ball on the break 75% of the time.
What is the point of knowing that a streak of five misses in a row is rare but not that rare? Well, if you miss five in a row, do you chalk your cue for break number six as usual? Or do you tell yourself that your break isn't working, and start adjusting your stance, aim, spin, &c?
If you start adjusting everything when you get a streak of five misses in a row, you may just make things worse. You have to pay enough attention to your distribution of misses to work out whether a streak of five misses in a row is just the normal 1/256 streaks, or if there really is something amiss.
The brain is a great pattern matcher, but it sucks at understanding statistics.
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The flip side of this, of course, is that if you upgrade your brain well enough to understand statistics, you can win a lot of money.
If a pro misses five in a row, feel free to wager money that they'll sink a ball on their next break. Your friends may actually give you odds, even though the expectation of winning is 75-25 in your favour.
Nate Silver did a writeup showing the math around how the winner of the Stanley Cup comes down to little more than random chance.
Interesting theories nonetheless:)