It does not. In a preliminary evaluation, there are 26 companies that would match the criterias, 11 are not americans, 4 of them (that's 1/6th) are even french companies to begin with.
• Vente de biens: Alibaba, Amazon, Apple, Ebay, Google, Groupon, Rakuten, Schibsted, Wish, Zalando.
• Intermédiaire de services: Amadeus, Axel Springer, Booking, Expedia, Match.com, Randstad, Recruit, Sabre, Travelport Worldwide, Tripadvisor, Uber.
• Publicité en ligne: Amazon, Criteo, Ebay, Facebook, Google, Microsoft, Twitter, Verizon.
The point is to catch up with something everyone else has figured out: that the value is in the users data. Investors have caught up to it and acted on it, so did VC, so did companies, so did everyone ... Except governments. If the data is what you extract your value from, then it should be normal that it is what you are taxed on.
And Criteo too, they're the forgotten Data-kraken of Europe. Just go watch their Marketing Material!
Considering the rhetoric leading to this tax and the french government's many raids and failed investigations into US companies and their taxes it's difficult even with careful wording for the french government to deny the actual target of this tax in a WTO type setting.
They have been playing the system using different tax evasion schemes. France makes a law to force them to pay their fair due.
It's targeting tech giants, not US companies. "Any digital company with revenue of more than €750m - of which at least €25m is generated in France"
> "Any digital company with revenue of more than €750m - of which at least €25m is generated in France"
That sounds pretty non-discriminatory.
If you want to have a meaningful contribution, you should use facts and logical reasoning.
And don;t forget that only the French sourced revenue is taxed.
The law is directed to companies fitting these criteria:
- advertisement (Alibaba, Amazon, Apple, Ebay, Google, Groupon, Rakuten, Schibsted, Wish, Zalando.)
- sale of personal data (Amadeus, Axel Springer, Booking, Expedia, Match.com, Randstad, Recruit, Sabre, Travelport Worldwide, Tripadvisor, Uber.)
- intermediary platforms (Amazon, Criteo, Ebay, Facebook, Google, Microsoft, Twitter, Verizon)
Don't forget that most of these companies abuse the system to avoid paying tax in most EU countries, for example airbnb paid something like 70k of tax in 2015 in France (a top google engineer would pay more tax than the whole airbnb business), because the only french based airbnb entity was a sub company which was used as an intermediary between France and Ireland. Of course it's in their interest/right to use as many loopholes as they legally can, but I don't see why France wouldn't update their tax laws to close of few of these loopholes and accommodate these new business model / business practices.
And I think the impact isn't even that big for the "abusers". I have the impression that this kind of company is so optimized and thinking in a way that once the tax advantage goes they will still be much more competitive than companies currently not profiting from said loop holes.
If you look at EU policy as france and germany protecting their perceived interests by targeting US tech companies it starts making sense, I think a rule of thumb there is: "if it hurts google it should be law".