> 2. Sales tactics are basically tried and true throughout time. It's no coincidence the most effective e-commerce techniques are scarcity and social proof[0]. Genuine influencers have the ability to affect social proof on a massive scale.

I wonder if 'social proof' is easier to fake/generate on social media with Sybil attacks (https://en.wikipedia.org/wiki/Sybil_attack) as well as payment to real individuals to vouch for something they don't actually use

I wonder if people will/are starting not trust these measures of social proof