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A comment on Instagram influencer engagement hovers near all-time lows. Parent comment

Re:Instagram influencer engagement hovers near all-time lows by buboard on Wednesday July 10, 2019 @03:13PM (#20405377)
I d really like to see a serious study on the effectiveness of advertising. Businesses have been spending the same % of their profits for advertising for a century. I wonder if that means the effectiveness has essentially not changed.
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Re:Instagram influencer engagement hovers near all-time lows by vnorilo on Wednesday July 10, 2019 @03:25PM (#20405503)
I wonder if that holds for national defence budgets as well. Weapons have certainly improved.
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Re:Instagram influencer engagement hovers near all-time lows by buboard on Wednesday July 10, 2019 @03:48PM (#20405763)
Surely, but if the effectiveness of advertising had improved , businesses would increase their reliance and their spend on it over time. While defense has no reason to , once you 've outgunned your enemies.
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