Yup, he worked hard to play the system - i.e. providing incentives direct to customers to order the book during a specific period of time in order to maximize order volumes over a specific time period, etc... Good work on his end re: figuring out how the game works, and making it work to his advantage.

i.e.: http://www.fourhourworkweek.com/blog/2010/12/09/the-land-rus... , etc..