How is “creating jobs” pretty much the opposite of the gig economy? Almost across the board, gig economy companies have made it more convenient and cheaper to consume services. Both of these changes result in more demand. As more demand is created, jobs are created. You may argue that automation (like self driving cars) will ultimately destroy these jobs but this shift would occur with or without the gig economy. These new jobs that are being created may be rubbish, but the net difference is still job creation.