First article has a paragraph that is fairly representative:
https://hbr.org/2016/11/what-motivates-gig-economy-workers
> One of the promises of the gig economy is that workers have more flexibility to work when and as much as they want. That’s why many people start driving to earn extra income outside of their day jobs or in their free time. Hobbyists represent an illustrative segment of part-time drivers in the ridehail workforce. These supplemental earners are comprised of retirees, working professionals, and empty-nesters. Their primary motivation to work is often social. My research suggests that they benefit most clearly from Uber’s employment model of independent contract labor, as they gain more opportunities for marginal employment and are less vulnerable to the same business practices (e.g., rate cuts) that prompt strikes and protests from drivers who rely on Uber as a primary source of their household income.
In the UK it's not. I looked into it as I'd enjoy driving people about on weekends, and I rarely drink so I could do nights out etc. Assuming you have a car that's suitable, you still need a private hire licence and taxi insurance that make it uneconomical unless you do fairly long hours.
To quote Ronald Wright, "Socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires." The gig economy is just a new way of exploiting that mindset.
Its not so much saying the gig economy was an actor with its own agency, there is an implication that the gig economy was a shared perspective of hope.
Too many people think they know what is best for other people, but they often have no skin in the game and suffer no consequences if the choices they make for others turn out to be wrong.
I hate this kind of revisionism. The gig economy was never some sort of political plan that promised anything. It was just the name given to the increasingly common work model. In fact, "creating jobs" was pretty much the opposite of the gig economy.