No, it isn't.

You don't have to use "bank-grade", "military-grade", etc. in your marketing. They don't actually mean anything, and only serve as a red flag for "we don't know what the fuck we're doing".

You can use almost-equally meaningless phrases like "state of the art", "industry standard", etc.

You can sell on a "proven track record" of not selling out to data brokers or yielding to government search warrants (although that mostly hinges on "never been subpoenaed" rather than "resisted a subpoena" in practical terms).

There's lots of other paths to take besides using "${DUMB}-grade" in your marketing copy. Saying "that's just how it goes" is yielding to a lazy cop-out with another lazier cop-out. It absolutely isn't just how it goes.

Nord also says they never hold logs, and locate in Panama to avoid gov't subpoenas. It's not either/or. You can (should) put the technical information on a 'security' page for the people who know enough to find it and read it.