it's the standard innovators dilemma isn't it. They're making X amount of money, to go full into EV space, they'll make less than X amount of money temporarily while they they ramp up EVs. Yes, it's a risk but somewhat a validated one. But they will cannibalize themselves as they move to new space.

Most businesses never want to make a step that makes them less money, it has to be growth, growth, growth at any cost.

This is why startups win, because they make less than X money, and can afford to chose different paths to slowly move up. Big Corps are notoriously afraid of choosing paths that cannibalizes their main business.

Barnes & Noble, Kodak, Yahoo, Blockbuster - Got killed by that sort of thinking.