If you live in a remote city with one wallmart and no other stores, and wallmart bans you, that's a problem.
Yes, there are alternatives, but 97% of the market is definitely a monopoly.
On the other hand, replacing YouTube as a hosting platform isn't too hard (I think? I don't actually have much experience with this but there are alternatives).
Of course the big issue isn't YouTube the host, it's YouTube the marketing platform - but even here there are alternatives. Host on vimeo, but use other social media more. More Facebook posts. Get an audience via podcasts. I'm not saying it's easy, I'm saying that I'm not at all convinced that YouTube really is a monopoly in the sense where we want to do something about it.
It's very easy to view a video elsewhere than YouTube.
It's difficult to convince other people to view a video elsewhere than YouTube. You'd have to be on YouTube to begin with to reach them. Sure, there are Facebook and Twitter. But if you want to get off those as well (and I do)… good luck.
Honestly if it were my government (the Dutch one, which is okay, but also definitely not perfect) versus any random corporation, even one that has so far only displayed good and well-intentioned behaviour, benevolent even. Remember Google in the early 2000s? Yeah.
To turn from something so good, such a positive outlook on the future, idealism, etc, in less than two decades into the this global market dominating, employee mistreating, faceless, evil .. Moloch thing.
This can of course also happen to governments, but if you look at history, it's the exception. Whereas with capitalism and corporations, it seems to be the fucking rule. You just have to wait which ones grow big enough to just go completely predator on humankind.
Also, you're free to leave the country if you don't like what it is censoring.
Well, maybe, historically, many governments have proven time and time again a meaningful capability to not simply turn Evil for many decades, centuries even. For corporations it seems utterly inevitable; they either grow and become evil, or they don't grow and die. Which happens over the span of one or two decades at the most.
Clearly, we should prefer government censorship, if anything. ...
For the most part, if I don't "do what YouTube/Google wants", then I'll just not use their products. If they want to "censor" me by not allowing me to post certain content, then I can put that content elsewhere.
On the other hand, if my government decides to censor me, they can force me to be quiet, either by monetary threats or physical threats. This is obviously much more of a deterrence.
> For corporations it seems utterly inevitable; they either grow and become evil, or they don't grow and die. Which happens over the span of one or two decades at the most.
Not really? Most corporations are not "evil", even if you choose to personify the corporation, which I think is a mistake.
I mean... no?
I think it's useful to have a separate concept for actual censorship (government-mandated), and just "someone built a really great way to connect to a bunch of users, that didn't exist 20 years ago, but now isn't letting you use it". I'm not saying it's not problematic (or that it is), just that it's different in a meaningful way and therefore bad to conflate.
As for how much of a monopoly YouTube really is - it's clearly a huge aggregator that's gotten almost all "user watching video" engagement. Except other niches have been discussed here (e.g. porn), and they seem to be doing fine. So I don't think it's inevitable that YouTube is the only service that can exist.