So if I open a new small business and want to advertise it on AdWords or elsewhere on the internet I have no recourse? Word of mouth is random and unreliable even if you have a good product. Advertising is a healthy and essential signalling mechanism to broadcast the availability of a new service and there is absolutely nothing morally wrong with it in its self. The non-benneficial side-effects like extensive user tracking and practices that drastically harm user experience however are bad and a seperate issue to be dealt with.