I do remember that environmental groups have been complaining of its impact since the 90s - maybe far longer.
Fortunately we have easy solutions to fulfill this need that don't need to distroy climate safety, lose hundred of thousands of rainforest services and products, and to burn a lot of fuel. All just to import palm oil from the other coin of the planet, Indonesia none less.
We can culture in-situ sunflower fields, or olive oil, maize oil, rapeseed oil, Camellia oil, peanut oil, apricot, almond and apple seed oil, carob oil, avocado oil, poppyseed oil, flax, soy... some of those are even byproducts of current activities.
We could save orangutans in zoos, but millions of invisible plants, lichens, insects, frogs and birds aren't so fortunate