Re:History Will Not Be Kind to Jony Ive
by dredmorbius on Friday June 28, 2019 @10:22AM
(#20304548)
"consumer buys what the consumer wants"
And the supplier uses AI-guided targeted advertising to tell the public exactly what it wants.
The market decision loop has been broken for a long time.
You could go back to the US auto industry of the 1950s - early 70s, telling (and convincing) the buying public that it wanted huge, heavy, overpowered, inefficient, unsafe, poorly-handling, and tremendously fuel-inefficient cars. Until reality did what it does and imposed, and the buying public didn't, and Japan and Germany were more than happy to sell them what they discovered they did want: well-engineered, efficient, inexpensive (until 1980s import quota limits drove manufacturers up-market), better-handling, and safer cars.
And the supplier uses AI-guided targeted advertising to tell the public exactly what it wants.
The market decision loop has been broken for a long time.
You could go back to the US auto industry of the 1950s - early 70s, telling (and convincing) the buying public that it wanted huge, heavy, overpowered, inefficient, unsafe, poorly-handling, and tremendously fuel-inefficient cars. Until reality did what it does and imposed, and the buying public didn't, and Japan and Germany were more than happy to sell them what they discovered they did want: well-engineered, efficient, inexpensive (until 1980s import quota limits drove manufacturers up-market), better-handling, and safer cars.