That's the annoying part of it. They try to collect everything about me, down to my favorite color and the brand of tea I am drinking, and they can't even deliver a semi-relevant ad. Best they can do is to bombard me with shoe and riding classes ads for 6 month after I search for "weight of a horseshoe" and stuff like that. They kill the privacy, they make 99% of the sites unusable without an ad blocker, and at the end it doesn't even amount to them making relevant ads...