Were Carnegie Steel or Bell fun places to work? Probably, they had cash spilling out their ears.

Monopolies need to be broken up because they threaten the free market and consequently our way of life - not because employees revolt.

From what I've seen (and most of it's anecdotal) things do appear to be changing. There are already people who won't go anywhere near Facebook now for personal ethical reasons, and even concerns that it might hurt future career prospects.