Re:Why is Stack Overflow trying to start audio?
by manigandham on Wednesday June 26, 2019 @11:23PM
(#20291486)
I don't need to imagine, I've been in adtech for 12 years and built companies and sales teams. DaringFireball is 1 example of an extremely tiny minority that can earn that today after building up an audience and reputation for decades.
It doesn't just scale up linearly and getting to $10M is magnitudes more work, especially if they're going to place their own requirements on campaigns and creatives. Even buzzfeed went back to programmatic ads with layoffs because their custom articles didn't sustain the business.
Re:Why is Stack Overflow trying to start audio?
by jakobegger on Thursday June 27, 2019 @03:53AM
(#20292488)
> He’s a one man business grossing over 1 million a year without a sales team
1) He has a sales person that sells ads on his podcast: http://neat.fm
2) Extrapolating from published rates is not very reliable. Nobody except John Gruber and his accountant knows how many sponsors really pay the sticker price.
He also sells three ad spots on his mostly weekly podcast for $6000 each. He’s a one man business grossing over 1 million a year without a sales team.