Optimised to convert.. would be a better way to put it. people waste lots of money on adwords by not having appropriate calls to action, or simple things like adding a number you can call, will also improve conversion rates

I think the question (or at least the question in my mind) was more along the lines of how you were using AdWords. Like, the way it's described, it sounds like this:

1. Set up a WordPress site consisting of a more long-winded version of "I'm awesome! Hire me!"

2. Buy a few AdWords listings for terms along the lines of "Awesome web developer in Tallahassee," linking to said WordPress site

3. People from agencies click on the AdWords links and hire you

Is that right? It sounds like I must be missing something somewhere, because I've never heard of legit agencies hiring through AdWords.