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Re:Instagram Advertising: Do you know it when you see it? by TeMPOraL on Tuesday June 25, 2019 @03:34AM (#20271912)
Same situation, we just had our first child, and the amount of ads and branding we were (and are) exposed to now is just staggering. We've been given a bunch of "helpful" boxes that contained some content-marketing bullshit booklets for parents + samples of commercial care products + a lot of ads for said products. Hell, even the health book for our child that we were given has several full-page ads of baby care products (that last made me feel sick in my stomach a bit, advertisers jumped the shark here IMO). And that's all off-line.

On-line, I didn't expect much. Any topic that's highly relevant to regular people is already gamed by advertisers to the extent there's nothing useful to be found on the mainstream Internet. It's all content marketing garbage. For good information, you have to visit places like official government sites, or niche subreddits & web forums.

Re:Instagram Advertising: Do you know it when you see it? by mc32 on Tuesday June 25, 2019 @09:32AM (#20273956)
Do you think mainstream search engines someday will provide a “commercial search” and “non-commercial search” buttons side-by-side? SEO/ad gamed and non SEO/ad-gamed?

I dream of the day, but unless the government makes it a requirement I don’t see them doing it as it could undermine their business model to some extent (although I think people who want to buy will make use of the “commercial search”)

Re:Instagram Advertising: Do you know it when you see it? by jasode on Tuesday June 25, 2019 @10:15AM (#20274384)
>Do you think mainstream search engines someday will provide a “commercial search” and “non-commercial search” buttons side-by-side? SEO/ad gamed and non SEO/ad-gamed?

If we put on our computer science hats on to attempt an algorithm to classify the "commercial" from "non-commercial", what would that look like?

Distinguishing ads that are disguised as innocent posts vs authentically innocent posts is a very hard problem. What would the AI machine learning rules be?

Let's take one example thread that's currently on the HN front page: "Ask HN: What do you do with your Raspberry Pi?"

(screenshot of HN: https://imgur.com/a/zK5IZ4E)

Was that post submitted for discussion to spur sales of the new Raspberry Pi 4? Or was it a genuine question free of any hidden commercial intent? How would a computer algorithm know? Likewise, how would we, as humans, be able to truly know? To me, the thread doesn't seem like it's advertising-motivated. But do you trust my judgement on this?

Let's take that post's indeterminate status one step further and look at the Google search results: https://www.google.com/search?q=what+do+you+do+with+a+"raspb...

(screenshot of Google: https://imgur.com/a/YGShV9r)

Notice that Google includes that very HN thread in its results. Should the hypothetical "non-commercial" search button include that HN thread or not?

Here's an example of the opposite effect where people misclassify something as commercial when it isn't: A HN user accuses me of selling something[1] even though I actually wasn't! I just happen to view hundreds of videos about entrepreneurship and I keep copious notes. It was easy to share my notes with HN readers. I have no commercial or even personal affiliation with any VC.

[1] https://news.ycombinator.com/item?id=12507716 -- "There's so much selling in this post I get tired just by reading it."

Re:Instagram Advertising: Do you know it when you see it? by mc32 on Tuesday June 25, 2019 @12:08PM (#20275621)
I guess I’m wondering if we could see a return to a more no frills SERPS like we used to see with Page-rank or Altavista

I don’t mind the ads, but I do mind the content farms and useless fluff that ends up on the first SERP of a query. Or links to pages with no substantive content related to a query except SEO.

Re:Instagram Advertising: Do you know it when you see it? by obenn on Tuesday June 25, 2019 @09:44AM (#20274069)
I wouldn't expect non-commercial search to be a free option.