And are you assuming what those morals and ethics are? Considering 67% of Americans think abortion should be legal in "all" or "most" cases?
Maybe you don't like the idea of fetuses being used in medical research, but that's a different issue. If Project Veritas were to argue that fundamental point, then that would be honest. What they did, which was dishonest, was to try to present a false picture in which Planned Parenthood was somehow getting rich off of selling fetuses. As usual, there are honest and dishonest ways of trying to argue for political change. The former relies on accurately depicting what is going on and arguing against it, while the latter relies on lying about what is going on, because one believes that one's lies serve the greater good.