This hints at a common sentiment I see on HN. The idea that everything you and I buy and do is very considered and intelligent. But the great unwashed masses don't put such thought into their purchases, and are being "duped" by evil conspiratorial marketing. If only everybody else was as smart as us, right?

Have you considered that maybe the majority of successful companies in the world are fulfilling customer wants and needs and thus making what you call Pareto improvements? And maybe it's just that the other "dumb people" derive joy from different stuff?

The market sorts these things out. It is mostly efficient. Not perfectly. But mostly. A company that is providing net-negative value to the world is a short-lived company.