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Re:Amazon wins ‘.amazon’ domain name, aggravating South Amer... by booleandilemma on Sunday June 23, 2019 @07:56AM (#20254902)
If only to prevent someone from creating a site with the name dontshopat.amazon, fuck.amazon, betterthan.amazon, etc.

It could be a defensive thing.

Re:Amazon wins ‘.amazon’ domain name, aggravating South Amer... by lozenge on Sunday June 23, 2019 @08:36AM (#20255081)
They would have been able to object to ICANN when the other application for .amazon was put in.
Re:Amazon wins ‘.amazon’ domain name, aggravating South Amer... by bonestamp2 on Sunday June 23, 2019 @11:17AM (#20256109)
Could also be a security issue. Creating one of those sites would surely help nefarious actors create amazon related scam sites. If amazon controls the TLD then only amazon can create .amazon sites.
Re:Amazon wins ‘.amazon’ domain name, aggravating South Amer... by dalai on Sunday June 23, 2019 @08:31AM (#20255059)
They still don't need exclusive rights to the TLD. I doubt Brazil or one of the other eight countries was planning to create such domains.
Re:Amazon wins ‘.amazon’ domain name, aggravating South Amer... by marvin-83 on Sunday June 23, 2019 @04:50PM (#20258563)
I think the defensive aspect is underestimated.

I know from personal experience that carving out a clear online domain name is a lot harder with the expansion of tlds.

Also, I expect phishing sites will have an ever easier time registering convincing domains. So we're going to end up relying on browser blacklisting... not exactly an improvement for security.