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A comment on Why Google+ Failed. Parent comment
Expanding beyond this, especially to Google's other natural affinity group, advertisers and marketers, did far more harm than good to the service IMO.
The actual invite-only period only lasted a few months -- it was general-access by late September 2011:
https://www.cnn.com/2011/09/20/tech/web/google-plus-public/i...
Facebook's closed period lasted years.
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Expanding beyond this, especially to Google's other natural affinity group, advertisers and marketers, did far more harm than good to the service IMO.
The actual invite-only period only lasted a few months -- it was general-access by late September 2011:
https://www.cnn.com/2011/09/20/tech/web/google-plus-public/i...
Facebook's closed period lasted years.