That's not an argument. People say the same thing about voting or polution, it adds up. Also, AWS is not a smart part of Amazon, AFAIK most of their profit comes from it. They sell products for cheap, so they can push competitors out to keep growing and then they balance the loss with AWS profits.

>>> Then Amazon enters your business space in direct competition to you. Through your business with AWS you are now funding a large, fierce, and direct competitor.

>> What is the relevance of funding your competitor?

> That's not an argument.

Sure it is. It's a great argument. Do you somehow think Amazon is limiting itself to copying businesses on the AWS platform only? No: they'll copy any successful business anywhere.

Unless your business is Netflix, you, by yourself, are not contributing enough to their bottom line to boost their efforts to compete with you. And guess what: Netflix doesn't believe that the money they're paying AWS is enough to hurt their competitiveness with Prime Video. The 10 VMs your company is going to run aren't going to matter.

Voting is not a good way to pursue your own self interest, which is the typical context of business decisions (bounded of course by morality and the law). From a standpoint of classical rationality, it only makes sense to vote insofar as you are pursuing collective goals, but what is the collective goal with regard to Amazon?

You can certainly object to Amazon business practices and take a principled stand against doing AWS business with them, but that's something you would presumably do whether or not they were competing with you.