"There was not enough hustle..."

Canned phrases from company leadership is too often a sign of cluelessness. In practical terms is means the CxO does not know how to grow or improve the business, and falls back on "Work more! Work harder! Forget smarter!"

Also:

https://www.merriam-webster.com/dictionary/hustle

2b: "to sell something to or obtain something from (someone) by energetic and especially underhanded activity"