It's probably not too surprising they're not as good at this as Chaplin but at the same time, it does seem to work.
Tptacek's "It's hard to have too much sympathy for people who casually evoke "Kek" and then are shocked to learn people believe them to be white supremacists." made my brain spin in my skull and had me reading sewage-filled Wikipedia pages on a Saturday (of Souls, no less).
It didn't work well, both because it was such an obviously forced meme and because they got so carried away that they burned a large number of sockpuppet accounts.