SwiftUI and Catalyst: Apple executes its invisible transition strategy

Re:SwiftUI and Catalyst: Apple executes its invisible transi... by mikece on Thursday June 13, 2019 @02:40PM (#20177515)

Agreed...and with the luck of Microsoft in this department the one awesomely named product of the last 15 years -- Silverlight -- was doomed because it was too cool for Redmond.

(That and Turtleneck Steve prohibited browser plugins on iOS.)

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Re:SwiftUI and Catalyst: Apple executes its invisible transi... by tinus_hn on Friday June 14, 2019 @05:50AM (#20181688)

Well it only took 10 years for the others to catch up to that idea so perhaps ‘Turtleneck Steve’ was right all along.

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Re:SwiftUI and Catalyst: Apple executes its invisible transi... by WorldMaker on Thursday June 13, 2019 @03:20PM (#20177814)

The tech survived, the brand didn't. I wonder sometimes if the Windows Mobile team was correct and UWP should have just kept the Silverlight brand name even as the underlying tech shifted so much, because the outer XAML shell is still so similar at the end of the day.

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Re:SwiftUI and Catalyst: Apple executes its invisible transi... by r00fus on Thursday June 13, 2019 @04:23PM (#20178262)

Why was Silverlight so cool sounding? For me it's not a meaningful or evocative name.

A good brand name doesn't require explanation.

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